About inSights Advertising

inSights Advertising came to fruition in late 2006 when Chris Traeger saw a demand for professional marketing services in eastern Iowa. Chris has been designing for nearly 8 years and has honed his skills working as a freelance designer until creating inSights Advertising. Since then we have had numerous clients such as Titronics, Lamborghini Chicago and The University of Iowa with various examples displayed throughout the website.

Our methods

Our skills are primarily focused on the Adobe platform thanks to its ease of use and compatibility within their programs. Our professional techniques and outside the box design ideas ensure you are getting a functional, unique and beautiful design that is sure to speak to your clients.

Marketing Campaigns

Not only do we do individual advertisements, we also will handle your entire marketing campaign. If you want a new logo, television advertising and creative outreach program we can develop a campaign that will be sure to reach your target market. These are our favorite type of marketing because it has the highest return on investment for you, plus your clients relate more closely with your company through creative branding.

Single Service

If you don't need an entire campaign we can perform a single service for you. Our creative designers can match any current theme you have with other marketing materials so the general flow is the same. Flow is very important to maintain consistency with your client base, and that is where we thrive. Our team will evaluate current logos, websites, promotions and client base to determine the best theme for your marketing service.

Other Services

Just because you don't see a service you may want listed on our site doesn't mean we don't offer it. Just ask, we don't bite and chances are we can implement your idea. Photography, creative public showings, event planning or even just entertaining potential clients. We can handle most anything you throw at us.

Video

Video is one of our favorite mediums because it reaches such a large audience and, with our creative approaches, keeps the viewer interested. Video is the new way to receive information, plus it allows for your product to be seen in action. A potential client that can see the functionality and possibilities of your product before buying it really boosts incentive to purchase.

Television and Web Commercials

One of the best way to reach a large customer base is by television and web commercials. If you client base is larger than 1000 this is the video marketing type you need. TV and web commercials have been a traditional way to reach customers, but with so many businesses using this medium it is extremely important that your ad stands out. That is where we step in, from conception to production to final touches we keep you in the loop with updates and new ideas that spawn from the creative process. Check the bottom of this page for some examples.

Website Videos

These videos are especially useful if your website gets a lot of traffic or is designed to be an e-commerce site. This allows for the client to see the product in action and it allows them to relate to the company thanks to seeing an employee onscreen demonstrating the product. This video type is extremely useful because unlike TV or web commercials you are not bound to the 30 or 60 second time constraint. You can make it as long or as short as you want!

Promotional DVD

This video has an extremely high response rate with high dollar items. If a client is interested in buying a $20,000 item from you but lives in Timbucktoo and has never used it before, the best choice for demonstration is a promotional DVD. To the client this feels more personalized, rather than just watching a video hosted on your website, they receive a DVD in the mail with a cover letter. The personalization of this method creates great results.

DVD Authoring

Do you already have videos you are happy with? We can author a custom animated menu, set chapters and even add all of your videos onto one disc. We then can get them professionally printed with custom labels and DVD cases to give the customer even more faith in your product.

Event Coverage

Corporate events are where a lot of great information gets passed along to people within the company but rarely gets outside of that setting. Utilize this medium and make your clients feel as if they are a part of your company by letting them know the inside details about upcoming products, new locations and new ideas. Anytime a customer can relate with the inner workings of your company gives them sense of belonging, relating in higher sales and happier customers

Motion Graphics

Motion graphics are a great way to announce new products or develop your brand. Motion graphics engage the viewer and leaves a lasting impression. Motion graphics coupled with voice overs and filmed video create a visual marketing stimulation of epic proportions.

Other Types

Just because the idea you have for your video isn't listed here doesn't me we don't do it, remember. Just ask us, chances are we can fit your needs and create something both you and your clients will enjoy.

Examples

Audio

Audio is one of the most important elements in any effective multimedia marketing campaign. We strive to generate the most creative and original audio to accent your video, radio advertisement or voice over. We can create anything from a short radio jingle to adding sound effects to creating an entire musical score. Although audio here at inSights Advertising is largely focused on a video element, we can handle most any recording desires you may have.

Accenting Visual Effects

There is a rule of thumb in the visual marketing industry. A video is only as good as its audio. We create unique and original sound effects compositions that are sure to compliment your video, adding that extra element of urgency needed to push your client to buy. The correct sound effects composition will get your consumer excited and eager to buy.

Audio Cleaning

All of the audio we record gets a proper cleaning. That is, we take the audio and remove the environmental sounds, such as the camera spinning the tape, lights humming and slight breezes. We also adjust the levels of the audio so the entire clip will play with proper volumes. Other services associated with cleaning are pitch adjustments, time adjustments and numerous others. If you are unsure what you need, just ask.

Score Production

Depending on what your project demands, score production might be the ticket for you. We create a movie type score full of sound effects and transitions to be sure your video really impresses the viewer. Scores are mainly designed for motion graphics, but can be utilized in a voice over situation with the correct audio manipulation.

Radio Jingles

Creativity is key with radio jingles. Just describing your business doesn't do what it used to. We strive to design an advertisement that is sure to remind your clients about your business. Have a new product coming out? Let us know whats new about it, why the customer would want or need it and who your target market is. We'll take care of the rest.

Voiceovers

Voiceovers are an exceptional way to describe your product. The viewer will see demonstrations of your product while you are describing it. This is extremely more effective than just holding the product and describing it on camera. The camera is allowed a new type of freedom by focusing on different parts of the product while you describe them.

Custom Sound Effects

Sometimes you want a sound that is not in our sound effects library. That is where our custom sound effects team steps in. Their professional approach can create almost any sound that you would desire. They have thousands of effects they can apply to a single sound to give it that extra push over the edge and add that perfect element of originality to your video.

Examples

Web Design

This day and age, a website is crucial. A functional, good looking and cutting edge website is even more crucial. That is what we do. We integrate content management systems such as Joomla or Drupal to make your site easily maintainable as well as beautiful and easy to use. We also offer javascript styles, like this website, with smooth animation to give it a more creative edge. Our web processes ensure your website will generate traffic as well as generate sales.

Content Management Systems

Content management systems are a great way to keep everything nice and clean on your website. There are thousands of templates available that can easily be tweeked to make them custom to your business. Besides the cleanliness of the site, it is also easy enough to navigate for you to update without worrying about hurting the site. Want a new picture placed on the site? Want to update a product description? We'll train you to run the site on your own, its extremely easy. If you don't feel comfortable updating your site, we can do it for you, just contact us with the changes you want made and we'll make the changes as soon as possible.

Blogs

Blogs are an excellent way to generate repeat traffic to your site. Plus they make the business feel more like a family to your customers. You don't need to just blog about new products or specials you have running, you can also blog about your dog learning how to do backflips while whistling dixie. This unique style allows for your clients to relate to you on a more personal level, increasing sales. We can add a blog to your existing site or add one in with an entirely new build.

Forums

Forums are quickly becoming the new way to get information on products or services on the web. A forum or message board, is a place where people with common interests join and talk about whatever their interest is with each other. This creates an extremely personable situation amongst the company and creates better brand loyalty. You can also use it as a place to sell or talk about new products. Think about it, who knows more about what they want than YOUR customers? This is an excellent place to exchange ideas and inform clients about new products and specials.

Hosting

We'll even take care of hosting the site for you. For those who don't quite understand how the web works, here is a simple analogy. Buying the domain name such as www.insightsadvertising.com gets you the sign for the outside of the building. Hosting is leasing the space in the building. There are zillions of hosting companies available for hosting, but we have done our research and can create a hosting account specific to your needs. If you expect 1 million hits per month, we'll tween the plan to reflect that, if you only have a single page for reference, we'll designate a smaller plan.

Web Graphics

Web graphics are an essential part of any custom website. They set you apart from your competitors, and the current trend is simple is in. Our graphics make it fun and easy for your clients to navigate your site, we can even animate them with javascript to add a bit more flair. Color schemes are also important. Our eye for design lets us find a color scheme that compliments itself, giving your website a more personalized feel.

Web Graphics Examples

Logo Design

Logo designs have a way of following trends. We follow these trends extremely close to ensure your logo will have a great impact, as well as flow with the rest of your company's theme. Our designs are simple, elegant and relate to your clients. Our goal is to integrate your mission into your logo so when your clients see it they 1. Realize it is your logo and 2. Understand what you stand for

The Process

We will meet with you and get to know the company. We'll also see what you sell or manufacture and integrate that into the design. Plus we'll check out your business cards and letterheads to determine a color scheme. There are tons of factors that will dictate how the design of your logo is created and we will keep you involved every step of the way.

Vectorize!

All logos created are in vector format meaning you can use the logo for anything. It can be made as small or as big as you want. So if you want an 80'x80' banner and a 4"x6" notepad both displaying your logo, you can use the same file. Vector files can be scaled to any size without losing quality allowing you the freedom to do what you please with your logo.

Slogans

Our professional writing team has a great way of capturing an entire company's mission in a four to five word slogan, sometimes even in one word. This ties back in with learning as much as we can about your company then restating that in a simple, easy to understand and interesting way.

Examples

Unfortunately copyright laws do not allow us to display logos without proper consent from the owner so we gathered up the logos that we have consent to use and they are displayed below.

Contact us

The best way to reach us is via email. If you are interested in recieving more information please send an email with the subject line "Information Requested" and provide your mailing address and phone number. We will send out a DVD with most of our work on it for your review. If you have any other questions or comments please feel free to call or email us, we will respond as soon as possible.

~inSights Advertising